{"id":140,"date":"2016-10-18T11:29:00","date_gmt":"2016-10-18T15:29:00","guid":{"rendered":"http:\/\/blogs.library.american.edu\/mediaservices\/2016\/10\/18\/the-first-star-wars-trailer-is-missing-a-whole-lot\/"},"modified":"2016-10-18T11:29:00","modified_gmt":"2016-10-18T15:29:00","slug":"the-first-star-wars-trailer-is-missing-a-whole-lot","status":"publish","type":"post","link":"https:\/\/blogs.library.american.edu\/mediaservices\/2016\/10\/18\/the-first-star-wars-trailer-is-missing-a-whole-lot\/","title":{"rendered":"The first Star Wars trailer is missing a whole lot"},"content":{"rendered":"<p>For Throwback Thursday (do we have to use the hashtag if it&#8217;s on a blog?), here&#8217;s a neat piece of film history. In December 1976, the first trailer for <i>Star Wars<\/i> was released, about half a year before the movie. <i>Episode Nothing<\/i> <a href=\"http:\/\/episodenothing.blogspot.com\/2016\/10\/the-story-of-boy-girl-and-universe.html\">supplied some context in a recent blog post<\/a> explaining why it looks so rough.<\/p>\n<p><i>Star Wars<\/i> was still a work-in-progress at this point in its production. Apart from a few quick space shots, most of the trailer avoids scenes with special effects; the only lightsabers that appear in screen weren&#8217;t colo red in yet, for instance. And perhaps most glaringly in hindsight, the trailer doesn&#8217;t have the iconic John Williams score. Without that adventurous music, the movie seems almost dour.<\/p>\n<p>It&#8217;s a fun glimpse at how a studio decided to promote a movie they didn&#8217;t realize would be a juggernaut. The whole thing is a dark mishmash that reportedly cost about $4000. We guarantee that if 20th Century Fox knew what would follow, they wouldn&#8217;t throw together something like this.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Throwback Thursday (do we have to use the hashtag if it&#8217;s on a blog?), here&#8217;s a neat piece of film history. In December 1976, the first trailer for Star Wars was released, about half a year before the movie. Episode Nothing supplied some context in a recent blog post explaining why it looks so [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[329,354,360,377],"class_list":["post-140","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-star-wars","tag-throwbackthursday","tag-trailer","tag-video"],"_links":{"self":[{"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/posts\/140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":0,"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/posts\/140\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/categories?post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/tags?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}