{"id":1451,"date":"2010-03-19T09:05:00","date_gmt":"2010-03-19T13:05:00","guid":{"rendered":"http:\/\/blogs.library.american.edu\/mediaservices\/2010\/03\/19\/adviews-a-digital-archive-of-vintage-television-commercials\/"},"modified":"2010-03-19T09:05:00","modified_gmt":"2010-03-19T13:05:00","slug":"adviews-a-digital-archive-of-vintage-television-commercials","status":"publish","type":"post","link":"https:\/\/blogs.library.american.edu\/mediaservices\/2010\/03\/19\/adviews-a-digital-archive-of-vintage-television-commercials\/","title":{"rendered":"AdViews: A digital archive of vintage television commercials"},"content":{"rendered":"<p>\t\t\t\tQuoted from the AdViews site:<br \/>&#8220;AdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s. These commercials were created or collected by the ad agency Benton &amp; Bowles or its successor, D&#8217;Arcy Masius Benton &amp; Bowles (DMB&amp;B). Founded in 1929, Benton &amp; Bowles was a New York advertising agency that merged with D&#8217;Arcy Masius McManus in 1985 to form DMB&amp;B. Major clients included are Procter &amp; Gamble, Kraft, Schick, Vicks, and Post, among others. Commercials will be added in phased batches over several months in 2009. The commercials are a part of the D&#8217;Arcy Masius Benton &amp; Bowles Archives found at the John W. Hartman Center for Sales, Advertising &amp; Marketing History in Duke University&#8217;s Rare Book, Manuscript, and Special Collections Library.&#8221;<\/p>\n<p>Joe Bob says &#8220;check it out&#8221;.<br \/><a href=\"http:\/\/library.duke.edu\/digitalcollections\/adviews\/\"><br \/>link<\/a>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quoted from the AdViews site:&#8220;AdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s. These commercials were created or collected by the ad agency Benton &amp; Bowles or its successor, D&#8217;Arcy Masius Benton &amp; Bowles (DMB&amp;B). Founded in 1929, Benton &amp; Bowles was a New York advertising [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[259,345],"class_list":["post-1451","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-online-archives","tag-television-commercials"],"_links":{"self":[{"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/posts\/1451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/comments?post=1451"}],"version-history":[{"count":0,"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/posts\/1451\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/media?parent=1451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/categories?post=1451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/tags?post=1451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}