{"id":699,"date":"2013-02-22T14:30:00","date_gmt":"2013-02-22T19:30:00","guid":{"rendered":"http:\/\/blogs.library.american.edu\/mediaservices\/2013\/02\/22\/the-new-york-times-breaks-down-oscar-trailer-timelines\/"},"modified":"2013-02-22T14:30:00","modified_gmt":"2013-02-22T19:30:00","slug":"the-new-york-times-breaks-down-oscar-trailer-timelines","status":"publish","type":"post","link":"https:\/\/blogs.library.american.edu\/mediaservices\/2013\/02\/22\/the-new-york-times-breaks-down-oscar-trailer-timelines\/","title":{"rendered":"The New York Times breaks down Oscar trailer timelines"},"content":{"rendered":"<div style=\"clear: both;text-align: center\"><a href=\"http:\/\/www.nytimes.com\/interactive\/2013\/02\/19\/movies\/awardsseason\/oscar-trailers.html\" style=\"margin-left: 1em;margin-right: 1em\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"117\" src=\"http:\/\/1.bp.blogspot.com\/-77c4G8Ts58k\/USZwI75_CFI\/AAAAAAAAAb0\/dsg-e__Sddc\/s400\/timeline.png\" width=\"400\" \/><\/a><\/div>\n<p>The art of the crafting a movie trailer has recently become a science. Every smash cut, cliffhanger, fade to black, and fancy shot of an actor&#8217;s name has been <a href=\"http:\/\/www.npr.org\/blogs\/monkeysee\/2012\/01\/15\/145227280\/the-art-of-the-modern-movie-trailer\">reduced to a formula<\/a> that seemingly every studio follows.<\/p>\n<p><i>The New York Times<\/i> adds a new wrinkle to that analysis by <a href=\"http:\/\/www.nytimes.com\/interactive\/2013\/02\/19\/movies\/awardsseason\/oscar-trailers.html\">splitting apart trailers for this year&#8217;s Best Picture-nominated films<\/a> based on when its scenes appear in the movie. A basic formula seems to exist: follow the movie chronologically to introduce the characters and plot, then end with a series of quick cuts through the middle and end to show the major action. With some variance, <i>Silver Linings Playbook<\/i> and <i>Beasts of the Southern Wild<\/i> follow this outline fairly closely.<\/p>\n<p>Then there&#8217;s ones like <i>Lincoln<\/i> and <i>Amour<\/i> that skip around wildly with seemingly no attention to the film&#8217;s timeline. Stephen Garrett, a trailer producer that the <i>Times<\/i> interviewed, suggests that these trailers focus less on the plot than the tone of the movie. They don&#8217;t need to follow the plot order if they&#8217;re just suggesting a mood.<\/p>\n<p>It&#8217;s interesting to see how filmmakers choose to portray their works. <i>Argo<\/i> is about a story. <i>Amour<\/i> is about a feeling.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The art of the crafting a movie trailer has recently become a science. Every smash cut, cliffhanger, fade to black, and fancy shot of an actor&#8217;s name has been reduced to a formula that seemingly every studio follows. The New York Times adds a new wrinkle to that analysis by splitting apart trailers for this [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[212,263,355],"class_list":["post-699","post","type-post","status-publish","format-standard","hentry","category-academy-awards","tag-links-of-interest","tag-oscars","tag-timely-things"],"_links":{"self":[{"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/posts\/699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/comments?post=699"}],"version-history":[{"count":0,"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/posts\/699\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/media?parent=699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/categories?post=699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.library.american.edu\/mediaservices\/wp-json\/wp\/v2\/tags?post=699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}