A closer look at the realities of an awards bait movie

We’re only two months from the start of awards season, which means all the high-profile Oscar contenders about serious, relevant social issues are hitting theaters. Or, as someone more cynical might put it, all the Oscar bait has finally been released into the waters.

Filmmakers want to tell meaningful, engaging movies, but to be frank, studios back those films because they want to capitalize on popular topics and snag awards attention. The Los Angeles Times went into this tension in a recent article; they interviewed directors and writers of current Oscar contenders and found their interests divided between the creative and social dimension and the realities of the movie business.

Take Jeff Nichols, director of the upcoming interracial marriage drama Loving, who found the film’s true story important to tell. He also recognized that his film was checking a lot of boxes for distributor Focus Features, adding that fitting into a targeted, award-friendly slot in a studio’s schedule is “a big part of the business of this particular film and this model – and to deny that would be kind of silly.”

Movies can’t exist without support or some plan for revenue, no matter how heartfelt or timely. You might understandably be skeptical that all the serious movies come out right before Oscar nominations begin, but that’s a reality that allows them to get made.

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