For several years, the online group Everything is Terrible has searched through ephemeral videotapes to find some truly weird art, much like the Found Footage Festival. But they’ve also had an even stranger side project to collect every known VHS copy of the 1996 movie Jerry Maguire. We still don’t really understand why they’ve undertaken their project. With over 14,000 tapes collected, EiT has more copies of Jerry Maguire than all of our old VHS collection combined.
To commemorate the film’s twentieth anniversary, Everything is Terrible is building a video store that only has VHS copies of Jerry Maguire as part of an art exhibit in Los Angeles. This isn’t even their final resting place: all proceeds from the show will go towards building a Jerry Maguire pyramid somewhere in the desert.
There’s basically no reason for either video store or the pyramid to exist… except as monuments to late-90s consumer excess. Maybe that’s as good of an excuse as any.
Sadly, we don’t have our own copy to give to the pyramid.